Selected work

01 Procore Construction Network

Procore Construction Network

Embedded Design

Discovery, vision casting, and internal alignment for a free business directory connecting contractors, owners, architects, and vendors.

RITE research, HTML/CSS prototype for rapid iteration, then final polish and front-end implementation in their production repo. Launched 2021.

See Prototype

02 Get Sh*t Done

Get Sh*t Done

Design Sprints

Two-person strike team with Robert Hohman (Glassdoor cofounder) to validate a to-do app concept inspired by Getting Things Done.

Defined core problems, mapped user journeys and IA, assessed the market for differentiated positioning. 2-week sprint.

03 Recibook – Onboarding Audit & Redesign

Recibook – Onboarding Audit & Redesign

UI/UX Refinement

Recipe app was losing users before they saw value. Audited onboarding, identified activation killers, built two prototypes in 11 hours: show value first, ask for commitment after.

Also flagged generic branding and produced cookbook-inspired visual direction.

View 11hr deliverable